Trademark registration


In layman's terms, trademarks are rare, one-of-a-kind signs that are used to distinguish products or services from a certain brand. They can take the form of designs, images, signals, or even gestures. It is important because it distinguishes the goods from the competition's. It can be associated with your brand or product. Trademarks are intellectual property and hence are shielded from misuse. The Trademark Act of 1999 protects trademarks and their rights.

To obtain trademark protection, the trademark must be registered. It is important to register your trademark because it prohibits anyone from imitating your logo and misrepresenting such brands as yours. Trademarks allow shoppers to recognize a brand and its value with a single glance, such as the emblem of a tick sign for Nike or a leaping wildcat for Puma.


Unlike patents, trademarks do not have a certain term of validity. Whereas a patent expires after 20 years, a trademark registration expires after ten years, but unlike trademarks, a trademark may be extended for another ten years. This procedure can be repeated forever, which means that as long as you keep renewing the patent, it will not expire and will continue to be protected by the Act.

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